Watch Kim Kardashian’s Feud with Taylor Swift Literally Light up the World

07/18/2016 AT 04:10 PM EDT

Kim Kardashian West certainly knows how to get people talking.

A heat map displaying the number of people discussing the reality star on Twitter shows just how explosive the response was to her feud-fueling series of Snapchat videos, released Sunday night.

The clips, which show Kardashian West’s husband Kanye West talking to Taylor Swift about lyrics referencing the singer on his song “Famous,” were shared after an episode of Keeping Up with the Kardashians involving the feud aired.

As the bombshell videos went live on one social platform, reactions flooded another.

Pink dots on the Twitter data map above represent the number of people discussing Kardashian West Sunday night, and grow brighter as more tweeters chime in. A huge influx of conversation surrounding the star began after her infamous Snaps were shared around 10 p.m. ET, and only increased throughout the night.

Even famous faces took to Twitter to either defend (Khloé Kardashian) or condemn (Selena Gomez) Kardashian West for sharing the videos.

Swift herself responded in a note posted to her Twitter and Instagram accounts.

“That moment when Kanye West secretly records your phone call, then Kim posts it on the Internet,” she captioned an Instagram post.

A source tells PEOPLE that Kardashian West released the video out of devotion to her husband. “Kim is super loyal to Kanye and will always do anything to have his back,” says the insider. “She is even more protective of him than she is of herself. She thinks he’s misunderstood and couldn’t stand that people thought he was a liar.”

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