Something is going on over at Blake Lively‘s Instagram. The 30-year-old actor appears to have deleted every photo she’s ever posted to the social media app, including her profile picture, and has unfollowed almost everyone—including husband Ryan Reynolds. It’s unclear what exactly is happening, but Blake might have left a clue in her bio. It now mysteriously reads, “What happened to Emily?…” and she’s only following profiles with the name Emily Nelson.
See for yourself, below:
The only hint Blake gave that something big was about to happen was when she posted a picture of a hangman game with the answer being that same question about Emily on April 30, before deleting everything on May 1. Some have speculated that the sudden dramatic change has to do with Blake’s new movie, A Simple Favor: The film, which also stars Anna Kendrick, is an adaptation of a book by the same name about the mysterious disappearance of a woman, played by Blake, named (you guessed it) Emily Nelson.
Some of the innocent Emily Nelsons who have recently gotten a follow from Blake have posted about their excitement and confusion on social media. “Does anyone want to tell me why Blake Lively followed me and had this as a bio,” one Emily wrote on Twitter, adding, “Goodbye cruel world some hacker is anti-Emily, my time has come :-).” And more than one person suggested they’d like to curse their parents for not having the good sense to name them after the character. “Tempted to change my name to Emily Nelson, so I can get a follow from Blake Lively. Lol,” one Twitter user wrote.
So even though it seems like this really is all just a publicity stunt for A Simple Favor, we’re going to need Blake to follow Ryan again and continue their beautiful and epic trolling relationship on the ‘gram immediately, please.